Mojo Raisins is a faux California dried fruit brand developed as a personal branding exercise, exploring packaging design, storytelling, and visual identity through a distinctly West Coast lens.

The project draws from California culture, roadside produce stands, and nostalgic food branding to create a playful yet grounded identity. Through packaging systems, tone of voice, and graphic experimentation, Mojo Raisins examines how brand storytelling can elevate a simple everyday product into a cohesive, character-driven experience.